creative destruction :why companies that are built to last underperform the market-and how to successfully transform them,richard foster &sarah kaplan, doubleday/currency
barbarians to bureaucrats corporate life cycle strategies, laurence m.miller, fawcett columbine
the innovator’ dilemma: when new technologies cause great firms to fail. clayton m. cchristensen, harper business
mission possible :bing a world-class organization while there’s still time, ken blanchard&terry waghorn, mcgraw-hill
the myth of excellence, why great companies never try to be the best at everything, fred crawford&ryan mathews, crown
strategy safari: a guided tour through the wilds of strategic management, henry mintzberg, bruce ahlstrand, joseph lampel, free press, doubleday/currence (藤嘉则監訳 東洋経済新報社)
innovation: the attacker’s advantage, richard foster, summit books
the solutions focus: the s.i.m.p.l.e way to positive change, paul z. jackson & mark mckergow, nicholas brealey
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《あなたの会社が９０日で儲かる！》》》》》神田昌典著 フォレスト出版
《口コミ伝染病――お顧客がお顧客を連れてくる実践プログラム》神田昌典著 フォレスト出版
tested advertising methods, john caples & fred e. hahn, prentice神田昌典訳 フォレスト出版
magic words that bring you riches, ted nicholas, nicholas direct inc.
advertising secrets of the written word: the ultimate resource on how to write powerful advertising copy from one of america’s top copywriters and ma, joseph sugarman, delstar